Breaking Down the Problem Space
The Hiring Process
This is when creators are searching for the right editor for their project or vice-versa. This includes posting job listings, portfolios, networking, and more.
It is the hiring process where most friction occurs between creators and editors.
This signals to us there is an opportunity to innovate in this area.
This is when creators and editors work together, which includes communication, file transfer, project management, payment, and scheduling.
Our research found that editors and creators all have a different workflow that they are accustomed to. Users already use many existing products that help with their workflow (Google Drive, Calendly, PayPal, etc.). Instead of reinventing these existing products, we proposed that we should focus on innovating the hiring process. Once we have an effective hiring process, we could offer our own workflow products as additional sources of revenue.