Adobe Creative Jam x The New York Times
A 2-week design competition for undergrads and grad students from US, Canada, UK, Norway, Finland, Denmark, and Ireland.
Brief:
Design a user-centric mobile-first experience that increases trust and credibility in election content, in some way, for readers. Consider a visual or functional experience that confirms that news, polls, and outcomes are trustworthy to users.
Top 10 finalist out of 315 competitors
Our team, BezierBunnies, received the 4th best score of 87.5/100 with our product, Teletruth. See scoring rubric, team scores.
Research
65% of U.S. adults received election information through a video-related source.
We did some secondary research to help answer our questions:
- Where do people get their election news?
- How do people find out what they’re reading/watching is true?
- What is the problem we’re trying to solve?
45% of Americans still watch TV to stay updated on political news.
We broke down important keywords from the brief.
- “What is a user-centric mobile-first experience”
- “What does credibility look like?”
- “What does trust look like?”
- “What is election content?”
Prototyping
Results
